Connect Innovation Solutions was founded by Dr Shiva Farabi, a PhD-qualified cosmetic scientist and product strategist with over a decade of experience developing and launching premium skincare products.

Shiva brings a rare combination of deep scientific expertise and commercial product leadership, supported by a Master of Business Administration (MBA), majoring in Marketing — bridging what’s scientifically possible, what’s commercially viable, and what brands can credibly claim in market.

• PhD-level training in cosmetic and formulation science
• Senior innovation and R&D leadership roles within established skincare brands
• Strategic oversight of product pipelines, claims frameworks, and launch readiness
• Hands-on experience across formulation, testing, regulatory compliance, and manufacturing coordination
• Commercial and marketing alignment informed by formal MBA training in marketing strategy

This breadth means Shiva understands not just how products are made — but why they succeed or fail in market.

• Product ideas moving forward without feasibility checks
• Claims outpacing what formulas or evidence could support
• Regulatory and manufacturing constraints appearing too late
• Expensive reformulation, delays, and loss of momentum

Connect was created to solve this problem by offering clear, structured product leadership, grounded in science, shaped by strategy, and guided by real-world constraints.

I work as a product partner, not a vendor. That means I don’t simply generate ideas or review documents — I help brands make informed, defensible product decisions that can actually move forward.

• Strategic, but highly practical
• Structured, without unnecessary complexity
• Creative, but grounded in feasibility

Every recommendation is considered through scientific, regulatory, claims, manufacturing, and commercial lenses, so decisions made early don’t unravel later.

Many consultants operate in silos — science, marketing, or regulation. Connect operates between them.

• Product strategy and portfolio thinking
• Formulation direction and feasibility
• Claims and evidence planning
• Regulatory awareness
• Commercial and manufacturing reality

The result is fewer surprises, fewer delays, and products that are built to stand up to scrutiny — internally, commercially, and legally.

I work best with founders, clinics, and teams who value scientific credibility and clarity, want to align product strategy with brand and marketing intent, are open to strategic challenge and guidance, and care about building products properly — not rushing them to market.

If you’re looking for shortcuts, trend-chasing, or unsupported claims, Connect may not be the right fit — and that’s intentional.

If you’re building a skincare or personal care product and want expert guidance from idea to launch, I’d love to hear from you.